“Aww I love the Christmas ads – that’s when you know it’s Christmas, when all the supermarkets start doing theirs.” Watch Britain’s favourite TV viewers give their opinion on Sainsbury’s 2016 Christmas advert ‘The Greatest Gift’, followed by Sainsbury’s Food Christmas Advert.
The Christmas advert is a joyous musical created in stop frame animation featuring vocals by James Corden. It tells the story of Dave, a hard-working and devoted Dad, who realises that the greatest gift he can give people this Christmas is his time.
Watch the advert here: https://youtu.be/bq5SGSCZe4E
This year, we’ve worked in partnership with Great Ormond Street Hospital to help families be together. Over 50% of children treated at Great Ormond Street Hospital are from outside of London, so we’re raising money to fund accommodation that means patients’ families can stay close by in difficult times.
You can make your own animated film this Christmas with the free ‘Sainsbury’s Story Studio app’. Find out more: https://youtu.be/q6FV60RWe64